The Magic of Macy’s at Christmas
Writing letters to Santa Claus is an age-old Christmas tradition for children all over the world. Macy’s is collecting these letters in a special Santa letterbox at all Macy’s stores. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation. The Believe Meter (see sidebar), will measure America’s belief, based on our collective spirit, including the amount of letters received and other current events that reflect the season’s generosity.
Monday, November 10, 2008
The Believe Project
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